Body Parts
Year
2002 (Phase One of Healthy Respect)
Timings – Year one Sept 01 - May 02 (9 months)
Year two Sept 02 -May 03 (9 months)
Back to top
Message
To encourage young people to access sexual health services.
Back to top
Background
Sexual Health and Further Education (FE) colleges was one of twelve projects during Phase One of the project. Raising awareness of a range of sexual health issues through the medium of convenience (toilet) advertising was implemented following concept testing with young people from the target age group.
Using advertising space on the backs on toilet doors and alongside wash hand basin is a particularly effective medium to reach young people in an environment where they have time to consider potentially sensitive topics in relative privacy. It is also a direct approach which aims to deliver a positive framed message rather than a negative one.
Back to top
Target Audience
Male and female students (heterosexual, gay, lesbian or bisexual) aged 16-24 attending Stevenson, Telford Jewel and Esk and West Lothian colleges.
Back to top
Objectives
- Raise awareness of sexually transmitted infections
- Raise awareness of a specific sexually transmitted infection called chlamydia
- Promote sexual health check-ups
- Promote the concept of discussing safer sex and contraception prior to first sex in new relationships
- To establish the Healthy Respect logo
Back to top
Communication Channel
Media
- Posters (A4) using convenience (toilet) advertising
Back to top
Agencies
Citigate Smarts, Edinburgh
Back to top