Perfect People
Year
2004 (transition/planning year between Phase One and Phase Two of Healthy Respect)
Timings – Sexual Health Awareness Week August 2004
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Message
This campaign aimed to tackle the issue of self-esteem and provided reassuring common sense tips on how to raise self-esteem.
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Background
Sexual Health Awareness week is a national campaign, run by fpa each year at the beginning of August. It provides a theme week which is an ideal opportunity to launch a campaign and aim to obtain positive media coverage.
Healthy Respect used this theme week to raise its profile through the implementation of a variety of awareness raising and promotional activities.
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Target Audience
Males and females aged 13-17 years.
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Objectives
Raise awareness of the theme card message (self-esteem) and, by association, Healthy Respect
Connect with activities aimed at young people planned for Sexual Health Awareness week.
Log onto the Healthy Respect website
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Call To Action
Log onto the Healthy Respect website
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Communication Channels
Media:
- Radio adverts on Forth 1 and Beat 106
- Promotional cardboard cut out for use front of house at cinema
- Poster (A3)
- Postcards – 1 theme
- Healthy Respect website
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Agencies
Advertising/design
- Concept and creative work – in-house graphic designer
- Radio adverts - 1576 Advertising agency
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